Norton Rose Australia strengthens client relationships with InterAction and Tikit
Once the system was in place, partners and support staff in the firm’s five offices could access client information through their Microsoft Office Outlook email; using the InterAction web client; or using a desktop application. Fee-earners and support staff could all input data directly into the system, removing bottlenecks and ensuring information was up to date.
“InterAction solved one of our biggest problems by creating a central repository for all our client and relationship intelligence that was easy to access and use,”
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Thomson Playford Cutlers gains valuable client insight with InterAction
After introducing InterAction, Thomson Playford Cutlers now has clear, complete and actionable contact information, which will help advance the firm’s marketing and business development initiatives. In addition, clients only receive marketing materials that are relevant to them and their business. It also allows the firm to comply with anti-spam regulations by maintaining an opt-out register for direct marketing communications.
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